We need a performance marketer to plan, launch, and optimize Google Search campaigns for a service-based business. The freelancer will turn our business goals into a measurable lead-generation strategy, research commercial keywords, write ad copy, and improve conversion quality without wasting the advertising budget. The successful freelancer will be expected to work independently, share progress at agreed checkpoints, and raise questions early when a requirement needs clarification. All submitted work should be original, well organized, and ready for practical use after reasonable review.
Audit the existing Google Ads account and conversion tracking.
Research high-intent keywords and prepare a negative keyword list.
Create campaigns, ad groups, responsive search ads, and extensions.
Set up a clear reporting format for clicks, leads, cost per lead, and conversions.
Optimize bids and search terms throughout the project.
Explain all major decisions in simple business language.