Build an email marketing system that helps us welcome new subscribers, educate prospects, recover abandoned interest, and convert returning customers. The project requires both strategic planning and hands-on setup so the final system can be managed by our internal team after delivery. The successful freelancer will be expected to work independently, share progress at agreed checkpoints, and raise questions early when a requirement needs clarification. All submitted work should be original, well organized, and ready for practical use after reasonable review.
Review our customer journey and existing email database.
Create a segmented email list structure.
Write and configure welcome, follow-up, and re-engagement sequences.
Set up subject-line testing and basic automation triggers.
Check mobile responsiveness, links, unsubscribe settings, and deliverability.
Provide a short handover guide for future campaigns.