Analyze customer data to identify patterns associated with churn and produce practical retention insights. The project should combine data cleaning, exploratory analysis, meaningful segmentation, and a transparent explanation of limitations. The output should help the business decide which customers to prioritize and what additional data may be useful. The successful freelancer will be expected to work independently, share progress at agreed checkpoints, and raise questions early when a requirement needs clarification. All submitted work should be original, well organized, and ready for practical use after reasonable review.