I am a T-Shaped Performance Marketer specializing in lowering Customer Acquisition Costs (CAC) and scaling return on ad spend (ROAS) for e-commerce brands. With deep expertise across Meta Ads, Google Ads (Search, Performance Max, Retargeting), and technical tracking setups (Server-Side Conversion API), I bridge the gap between creative strategy and data-driven execution.

Having run my own e-commerce business alongside managing ad operations for agencies, I understand full-funnel marketing architectures, customer journey mapping, and how to turn ad budgets into predictable business revenue.