Digital Marketing Executive

Transpower Engineering Limited, Address: Firoza Tower(3rd Floor), 42/A/2 Hatkhola Road, Dhaka-1203, Bangladesh : Transpower Engineering Limited is a Leading Electrical Engineering Company in Bangladesh Specialized in the Field of Power Generation (Diesel & Gas Generator), Power Distribution (Sub-Station 11KV & 33KV), Medium & Low voltage Electrical distribution system, Power Factor Improvement(PFI), Distribution Board, Elevator & Escalator , CCTV Surveillance system, Automatic Voltage Stabilizer, On Line UPS, Lithium ion Battery & EPC. Web: www.transpowerbd.com

Job Overview
• Plan, monitor and optimize campaigns to ensure better ROI
• Develop content and campaign concepts for digital promotion
• Ensure content quality including caption, message and call to action.
• Coordinate with graphics designers for creative materials.
• Perform on-page and off page SEO Activates
• Conduct keyword research and competitor analysis.
• Improve website organic ranking and traffic
• Monitor performance using Google Analytics and Search Console
• Prepare weekly and monthly digital marketing report.
• Take overall responsibility for the company online marketing activities.
• Excute social media marketing on FaceBook, Instagram,LinkedIn
• Manage Paid ads & Boosting on Facebook, Instagram, google & YouTube.
• Coordinate photo/video shoots and campaign execution
• Monitor market trends and competitor activities.
• Lead generation through digital channels
• Support business development activities
• Coordinate with Technical, sales and customer service team.

Education
• BBA or BBS in Marketing (Training or certificate in Digital Marketing/SEO)
• Diploma Engineer in Computer Science (Training or certificate in Digital Marketing/SEO)
Google or Meta certification will be an advantage.

Experience Requirements
• 4-5 years
• The applicants should have experience in the following area(s): Advertising Agency, Business to Business (B2B) Software and service startup, E-commerce, Educational Technology (Edtech) Startup-Commerce, Advertising Technology (Adtech)Startup, Software & Service Startup, Design/Printing/Publishing, Telecommunication, Web Media/Blog.

Additional Requirements
• Age 25 to 30 years
• Only males are allowed to apply
• Practical experience in digital marketing & Promotion
• Strong knowledge of SMM and social media platforms including YouTube , Face book, Instagram and Linkedin
• Ability to market service effective and generate leads.
• Must be knowledge of Photoshop & Graphic design.
• Creative, execution-focused and research oriented.
• Good presentation, communication and coordination skills.
• Experience in business development-related roles will be an advantage.