Digital Marketing & Creative Executive

About Role:

Impact Global Consultant (IGC) is looking for a Digital Marketing & Creative Executive to manage digital campaigns and create content for student recruitment, visa services, and brand awareness. The role combines social media advertising, graphic design, video production, and campaign performance optimization.

Key Responsibilities:

• Plan, execute, and optimize Facebook and Instagram campaigns for student recruitment, visa services, and brand awareness.
• Manage Meta Ads Manager, Business Manager, Pixel, Events, and retargeting campaigns.
• Develop and test audiences, ad creatives, and campaigns to improve leads, inquiries, conversions, and ROI.
• Prepare weekly and monthly digital marketing plans and content calendars.
• Create content for study abroad, student visa, visit visa, university, and IGC brand campaigns.
• Design social media posts, ad creatives, banners, brochures, flyers, and promotional materials.
• Create and edit Reels, short-form videos, promotional videos, and student success content for Facebook, Instagram, TikTok, and YouTube.
• Develop creative hooks, scripts, captions, calls to action, and campaign concepts in Bangla and English.
• Research competitors, education trends, universities, study destinations, and social media trends.
• Monitor social media performance, audience engagement, and campaign results.
• Develop retargeting strategies for website visitors, video viewers, page visitors, leads, and previous audiences.
• Maintain consistent IGC branding across digital and visual communications.
• Coordinate with Counsellors, Marketing Team, and Creative Team to align content with business and admission targets.
• Maintain an organized library of design files, videos, templates, and brand assets.

Benefits:

Not Specified

Location:

Dhanmondi-32, Dhaka

Vacancy:

Not Specified

Education Requirement:

Not Specified

Skills Required:

• Digital Marketing
• Facebook and Instagram Advertising
• Meta Ads Manager and Business Manager
• Meta Pixel and Event Tracking
• Audience Targeting and Retargeting
• Campaign Testing and Optimization
• Lead Generation and Conversion Tracking
• Content Planning and Calendar Management
• Graphic Design and Brand Consistency
• Video Editing and Short-Form Content Creation
• Bangla and English Copywriting
• Social Media Analytics and Performance Reporting
• Competitor and Market Research
• Team Coordination and Digital Asset Organization

Experience Required:

Not Specified

Salary:

Not Specified

Short Note:

Applicants should send their resume to the email address below. Application deadline not specified.